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Box office

Related: audience - blockbuster - business - art patrons, funding and sponsors - venue

The Streamline Moderne exterior of the Academy Theater, designed by S. Charles Lee in 1939.
photographic credit unidentified

The impact of reviewer on a film's box office performance is a matter of debate. Some claim that movie marketing is now so intense and well financed that reviewers cannot make an impact against it. Others note that positive film reviews have been shown to spark interest in little-known films. Major box office analysis websites like Box Office Prophets and Box Office Guru regularly factor in general film review opinions in their projections of a film's earnings. Conversely, there have been several films in which film companies have so little confidence that they refuse to give reviewers an advanced viewing to avoid widespread panning of the film. However, this usually backfires as reviewers are wise to the tactic and warn the public that the film may not be worth seeing and the films often do poorly as a result. [Oct 2004]


The term box office can refer to either:

For a list of films which are major box-office hits, see List of highest-grossing films. --http://en.wikipedia.org/wiki/Boxoffice [Oct 2004]

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