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Related: hypertext - connection
"The human mind . . . operates by association. With one item in its grasp, it snaps instantly to the next that is suggested by the association of thoughts, in accordance with some intricate web of trails carried by the cells of the brain." Vannevar Bush, As We May Think (1945)
A hyperlink, or simply a link, is a reference in a hypertext document to another document or other resource. It is similar to a citation in literature. Combined with a data network and suitable access protocol, it can be used to fetch the resource referenced. This can then be saved, viewed, or displayed as part of the referencing document. [Apr 2006]
In psychology and marketing, two concepts or stimuli are associated when the experience of one leads to the effects of another, due to repeated pairing. This is sometimes called Pavlovian association for Ivan Pavlov's pioneering of classical conditioning.
Association is a widely used memory trick. Associating a new item (an object, a picture, a smell or anything else a person may wish to recall) to another, more easily-remembered item can allow you to think of them both. --http://en.wikipedia.org/wiki/Association_%28psychology%29 [Apr 2006]
See also: psychology
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