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Related: collaborative taste filtering - opinion - taste

We like to believe that our souls are our own and there’s no accounting for taste. So it’s disconcerting to find that, on line, there’s suddenly lots of accounting for taste. Amazon analyzes your private likes and dislikes with "real-time recommendation engines" based on "collaborative filters" and fuzzy logic. --James Gleick


To praise or commend (one) to another as being worthy or desirable; endorse. --AHD

Appreciative criticism

André Bazin is known as a proponent of appreciative criticism, wherein only critics who like a film can write a review of it, thus encouraging constructive criticism.

Taste tribes

Tribes of individuals who initially coalesce around a certain interest, but use the internet to share other interests that are completely unrelated. Coined by Joshua Ellis for an article in Mindjack.


There's a great line in the film High Fidelity where the main character, Rob (played by John Cusack) makes the observation that he doesn't like people because of who they are – he likes them because of what they like.

At first glance, this position sounds incredibly superficial. But on closer examination, it becomes more reasonable. After all, why do you talk to the stranger in the coffeehouse or in the bar? Unless you're a creepy freak who just bothers random strangers, it's probably because they're wearing a t-shirt sporting the logo of a band you like or reading a book by your favorite author. This spurious connection gives you a reason to talk to them.

And why not? Taste is based upon a certain set of assumptions about what is good or bad in the world. It's an arena of moral choices, to paraphrase rock critic Greil Marcus. Chances are that the guy down the bar in the Kraftwerk t-shirt and I will have more commonalities than we do differences – and not just in regards to music. We may not become best friends, but at least we'll probably have an interesting conversation. --Joshua Ellis for mindjack http://www.mindjack.com/feature/tastetribes.html

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