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The power of attracting or of arousing interest: a city with special appeal for museumgoers. --AHD

Sex appeal

It (1927) - Clarence G. Badger and Josef von Sternberg

It is a 1927 romantic film which tells the story of a shop girl who sets her sights on the handsome owner of the store where she works, only to find her plan endangered when a reporter writes a story claiming she is an unwed mother. It stars Clara Bow, Antonio Moreno and William Austin. Because of this film, Bow became known as the "It" girl ("It" being a euphemism for sex appeal.)

The movie was adapted by Elinor Glyn, Hope Loring, Louis D. Lighton and George Marion Jr. (titles) from the novel by Glyn (who has a small role as herself in the movie.) It was directed by Clarence G. Badger and Josef von Sternberg (uncredited). In 2001 the United States Library of Congress deemed the film "culturally significant" and selected it for preservation in the National Film Registry. --http://en.wikipedia.org/wiki/It_%281927_film%29 [Apr 2005]

Clara Bow was the original It girl; the it in this instance was sex appeal.

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